FARMVILLE — On Wednesday at 7 p.m., the Farmville Town Council will conduct a public hearing to gather public comment concerning a proposed tourism zone for Farmville.

According to the town, the zone will “promote the Town of Farmville’s tourism industry by providing incentives to eligible businesses within the town’s designated tourism zone that will attract visitors, create new employment opportunities and/or promote education opportunities while increasing travel-related revenue in the Farmville area.”

The hearing will be held in the council chambers on the second floor of the Farmville Town Hall in downtown Farmville.

The town encourages interested business owners who want to view the state financing program documents or offer comment on the proposal to attend the hearing.