Campaign to receive grant

Published 1:17 pm Thursday, September 21, 2017

RICHMOND — Gov. Terry McAuliffe announced Tuesday that the “Find it in Farmville” campaign will receive $2,500 as part of more than $967,000 in matching grant funds that were awarded to 50 tourism initiatives as part of Virginia Tourism Corporation’s (VTC) Marketing Leverage Program.

According to a press release, the grant program helps local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of state grant funds.

“(During) this funding cycle, local partners will commit more than $2.9 million to match the VTC grants, providing nearly $3.9 million in new marketing funds to increase visitation to Virginia,” officials said in the release. “The grants will impact 202 other statewide tourism entities.”

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The “Find it in Farmville” campaign is a series of 30-second commercials put together by The Heart of Your Adventure (THOYA) regarding the community, marketing heritage, outdoor adventure, shopping and dining.