RICHMOND — Appomattox River Company (ARC) — a specialty paddlesports retailer with stores in Farmville, Hampton and Ashland — has signed on as one of the title sponsors of the King of the James triathlon, set in Richmond for Oct. 22.

According to a press release, the adventure triathlon serves as a fundraiser for the James River Outdoor Coalition (JROC) which works to educate, advise and make improvements to the James River Park System in downtown Richmond.

“On top of their support of the King of the James event, (ARC) has long supported other nonprofits like James River Association, Heroes on the Water and many local charity tournaments, races, etc.,” officials said in the release.