Partnership to promote parks to new visitors

Published 3:42 pm Thursday, May 19, 2016

RICHMOND — Virginia State Parks is kicking off a partnership with REI Co-Op sporting goods on Friday, giving people the opportunity to visit a Virginia State Park for free.

According to a press release, REI customers will receive a coupon on their receipt good for one day of free parking in any state park. The coupons don’t expire and the program is open-ended.

“This is a great opportunity for us to reach people who enjoy the outdoors but haven’t necessarily considered visiting a state park,” said State Parks Director Craig Seaver. “Virginia is rich in outdoor recreational opportunities, and we recognize visitors have a variety of venues where they can spend their time. This public-private partnership with REI allows us to reach prospective visitors when they are buying outdoor equipment. We want them to know that Virginia State Parks are a natural choice for camping, hiking, biking, boating and countless other outdoor activities.”