Centra Names Bass

Published 5:20 pm Tuesday, April 30, 2013

FARMVILLE – William L. Bass, Jr. was named vice president and CEO of Centra Southside Community Hospital by the board of directors on Wednesday. Bass had been vice president and chief operating officer of the hospital. He replaces E.W. Tibbs, Jr. who was promoted to president and CEO of the Lynchburg based healthcare system.

“We are fortunate to have continuity since Bill has been a leader at the hospital since 2003,” said Stephen Keith, Ed.D., chairman of the Centra Southside Board of Directors. “He played a major role in Southside's affiliation agreement with Centra. He is an integral part of the community and will continue to be the face of healthcare in the Farmville region. As a Centra vice president, Bill has a lot of experience blending Southside's operations with the entire Centra organization to create a healthcare system with high standards and efficiency. “

“I've had the pleasure of working with Bill Bass for many years”, said Tibbs, president and CEO of Centra. “He is a talented administrator and an excellent leader for Southside and the Farmville community.”

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Bass has more than 20 years experience in healthcare, and more than a decade of experience as a retail and commercial banker. Bass came to Centra Southside Community Hospital in 2003 as the chief financial officer. Previously he served as chief financial officer for Martin General Hospital in Williamston, North Carolina, and Onslow Memorial Hospital in Jacksonsville, North Carolina. He graduated from East Carolina University in 1979.

“It's a great honor that they have this confidence in me,” said Bass. “E.W is a tremendous leader and I will work to continue to keep that momentum going. We have a strong, supportive board, highly-skilled medical staff and dedicated employees. Most importantly, we are a team.”